No matter where we live, Bajans have an undeniable need for authentic barbadian products, food, services, information and connections.
The BIDC is engaging Barbados’ most lucrative and loyal market -its diaspora, spread across the USA, Canada and the UK - to increase its exports abroad in a three phase plan called “Bajan’s Connect”
What if Barbadians anywhere could find local products with one tap on their mobile phones?
What if Barbadian businesses could access real time data on what diaspora consumers are searching for and use this information to grow their exports exponentially?
What if every small Barbadian business with hopes of exporting could market their high quality goods and services through an online portal that links directly into diaspora communities around the globe.
Bajans Connect is an integrated marketing campaign, information portal and gateway to bajan lifestyle, products and everything Bajan
It’s designed to encourage Barbadians, friends of Barbados and people with Barbadian Roots to markedly increase their purchases of Barbadian goods and services.
Connect People with Products
Increase the sale of exports by expanding the range of quality products available through an online marketplace of local goods and improved distribution channels
Connect Local Businesses with the Diaspora
Provide information on consumer trends, interests and expectations to local manufacturers and exporters through online digital resources
Connect Bajans with Home
Expand the base of consumers through engaging stories, reviews, videos, recipes, events and more shared via websites, social media, emailers, etc